ASA (The Advertising Standards Agency) has cleared EDF for their TV, Press and poster campaign promoting Green Britain Day.

The EDF campaign used a green union jack flag and promoted EDF’s work with green renewable energy. There was over 150 complaints saying that the campaign was misleading by stating that EDF was British and a green energy company. Although EDF was registered in the UK, they have a French parent company and are a conventional energy company.

On defending the ad campaign, EDF said they were trying to take the lead in tackling social and environmental issues facing the energy industry. The ASA sided with EDF saying that they did not make any claims that they actually were a ‘green’ energy supplier. Also none of the ads directly stated that EDF was a British company so no further action would be taken.