Posted July 29th, 2011 by Stephen Roper

A new advert to promote the established recycling routes for Waste Electrical and Electronic Equipment (WEEE) will be on our TVs this Christmas.

The advert is being made by an alliance of WEEE recyclers who have raised £28,300 in order to buy advertising slots.

The new ad will be shown on some Sky channels, channel 4 and channel 5, 2 weeks before and 2 weeks after Christmas 2011. Christmas is a great time to show the ad as many people have unwanted electronic equipment around that time and have no idea how to get rid of it all.

The alliance say that the £28,300 that they have already raised will buy advertising slots to show the WEEE advert to around 8 million people, if they can raise £32,000 they can show the ad to 9 million.

The Waste and Resources Action Programme (WRAP) will be helping local councils promote their own WEEE recycling programs on the run up to the advert being shown.

The 9 recycling companies behind the advert decided to create it in order to raise awareness of WEEE recycling as there was no official government campaign running.

The man who is responsible for co-ordinating the advert, Justin Greenaway said “I am very confident we are going to smash through our £32,000 predicted budget which will allow us to communicate to over nine million people at Christmas – how amazing! Goes to show the appetite is there in the recycling industry to raise profile of WEEE. The advertising of WEEE on national TV is something the UK should be proud of. No one else in Europe has done this and all funded from industry as well.”

It’s hoped the advert will show people in the UK that old electrical and electronic items do not need to be thrown in the bin only to end up at landfill, they can easily be dropped off at convenient locations where they will be collected, treated and recycled correctly.

In the UK consumers can currently drop off their old large electronic equipment at local council tips or waste and recycling centres. More information on where to recycle your items correctly can be found on the Government website.

If you have any unwanted small electrical items such as mobile phones, SAT NAVs, MP3 players, digital cameras or more you can recycle them for cash or Boots Advantage Card Points at O2 Recycle or Boots Recycle. By using these recycling sites not only will you be earning some extra cash you will also be doing your bit for the environment.

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