Posted December 24th, 2011 by Stephen Roper

A new advert will be first screened on Boxing day this year that aims to encourage people to recycle more electrical and electronic items over the festive period instead of just putting them in the bin.

The new 30 second advert has been produced by WEEE Connect who are founded by the UK’s largest WEEE producer compliance schemes and processors. Non financial support has also been provided by the Waste and Resource Action Programme (WRAP) who have allowed their ‘Recycle Now’ branding to be used on the advert. The national campaign is also being supported by a number of recycling bodies.

The Christmas period is very much a time when people get new presents and so dispose of all their old stuff. The message that the advert is trying to put across to the public is not to just throw unwanted gadgets and gizmo’s in the bin but to take them to local recycling banks and depots where they will be disposed or re-used correctly.

In the advertisement viewers are shown how waste is diverted from landfill sites and sent to be recycled correctly and eventually made into new products. It also advises people to use Recycle Now’s WRAP website to help them find their local council recycling centre.

Last year people in the UK bought over 1.2 million tonnes of electrical and electronic equipment. Only 38.4% of the waste created by this equipment was recycled correctly. Recent changes to the European Waste Electronic and Electrical Equipment (WEEE) Directive means that from 2016 substantially more electrical waste has to be recycled correctly in order for the UK to hit their targets.

All companies and stakeholders from the recycling industry are welcome to join WEEE connect in order to help them achieve their goal of making as many people as possible in the UK aware about the need to recycle electronic goods. At this point in time WEEE Connect have managed to spread their message to as many as 14 million people in the country.

If you have any unwanted electronic devices and gizmo’s knocking about after Christmas as well as taking them to your local recycling depot to dispose of them correctly you can also sell mobile phones, SAT NAVs, tablet computers, digital cameras, MP3 players and laptops for cash here.

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